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Author's profile photo Former Member

Foccused on Customer needs

Independently from all design thinking all our creativity should be targeted on customer needs.

If we can say yes to it, than the design thinking process starts. Within this, it is required always to reflect our results to the real requirement

During my professional carrer, I have seen a lot of creative solutions, unfortunately very often far away from the customer request. Therefore the honest warning, to be always focused to the real requirement.

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