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Author's profile photo Timo ELLIOTT

Targeting People Who Suck At Data Analysis

As somebody who has spent the last few decades urging people to do better data analysis, I despair each time I see people fall for appalling misinformation.

For example, those “one weird trick” ads? They’re basically designed on the same principles as the Nigerian scam emails: they’re deliberately bad.

The idea is that if you’re a normal, skeptical human being, they don’t want anything to do with you. They only want the suckers that continue despite the stupid claims, the spelling mistakes, and the ugly graphics. If you sit through all that, you’re clearly ripe for plucking.

Can’t somebody invent a service to help these people? Maybe we could do some ads:

one weird trick

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      Author's profile photo Timo ELLIOTT
      Timo ELLIOTT
      Blog Post Author

      Ha! For the first time ever, this post didn't go up immediately, but was blocked for moderation. I wonder why? 🙂

      Author's profile photo Tammy Powlas
      Tammy Powlas

      Should I click the ad?  What will happen to me, my computer if I click 🙂