On the field, pitch or ice, it pays to have the best in people, equipment and technology backing you up — just like in business. The top 5 blog posts on SAP Business Trends show how sport teams and other organizations work together for victory.
Software companies can easily find themselves lulled into looking only at the technology side of their business, but SAP is bigger than that. Dirk Dobiey shows how SAP leapt beyond software, becoming a solutions company that solves problems.
The Philadelphia Eagles is a U.S. National Football League team with a charismatic new coach — and a terrible record. Ryan Somers predicts that the Eagles will fly high this year, but only if the team sends a particular turkey walking.
Companies are trying to use internal social media tools to help employees collaborate more effectively, but worker adoption has been far lower than organizations had hoped. Timo Elliott shares four key principles to better align and deploy enterprise social with business.
SAP recently unveiled the SAP Center at San Jose, home to U.S. National Hockey League team the San Jose Sharks. Derek Klobucher reveals the symbolism of branding an arena in Silicon Valley, watching the scoreboard and predicting the puck’s location during the game.
SAP HANA is powering a new marketing campaign by German soccer association Deutscher Fußball-Bund, creating customer-specific offers that are integrated with sales. David Trites kicks around ways this new strategy helps DFB personally connect with customers while increasing sales.
Follow Derek on Twitter: @DKlobucher