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This video shows a one-year-old baby that uses an iPad, knowing how to sweep through the screens and click on apps...
...but when confronted with an old-fashioned paper magazine, the baby is frustrated that it can't sweep the pages or press on anything.
This video - published here with the kind authorization ofUser Experience Works- gives a taste of the expectations of the future generation who take technology for granted as they are growing up with it - and will undoubtedly lead to many great innovations.
Marketing = Aboutour Audience, not about You A good reminder that marketing is not about YOUR reality but the reality of your TARGET AUDIENCE. Get to know them as well as you can before engaging with them.
