SAP Global Cloud Campaign : Social Media support (1)
SAP has just kicked off a Global Cloud Campaign the week of the 8-12th July. To give you an idea , 12 language pages have been created to serve multiple countries across all regions (North America; the whole EU, Middle East and Eastern Europe; Latin America & Caribean; APJ – including Australia Neu Zeeland). The 1st phase of the campaign consists of email etc. with social media is seen as a key component.
The social media campaign has 2 waves. In wave 1, the main assets are an eBook and an infographic and key blogs (e.g. Is Cloud about technology? .. ).
Wave 2 will promote the various assets referenced within the eBook.
: http://spr.ly/cloud-global-eBook-SCN
So why is this of interest to this group? Because of the various tools used in the execution of this campaign as well as the lessons learned from such a global campaign.
In this series of blogs I will share some of our learnings. I may not be able to proivide exact details of all aspects of the campaign due to company confidentiality, but I can definately share with you how we use e.g. SAP Jam for internal program coordination, Social Media Analytics in the cloud (NetBase) , Omniture , Sprinklr.
This program is exciting from a SAP Cloud perspective, but also personally as we have a great opportunity to track the usage & impact of social media across multiple languages/Countries/regions.
SAP Cloud Solutions ~ external Social Media