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Startups are all about creating solutions that will give agility, innovation and power to their customers. For many of these startups these solutions have to address the problem of processing large quantities of data in real-time, giving a business advantage. There are a number of startups that have used SAP HANA as part of a solution or product and just go to prove their business objectives.

For example Weissbeerger Beer in Israel, has used SAP HANA to understand the consumption data at bars and restaurants and is now able to create incentives to drive sales, amongst other things. Check out how HANA get the beer flowing from Omar Agiv, CEO of Weissbeerger Ltd

If you need a great example of an innovative solution at the SAP Startup event, then look no further than Wavesnap. These guys are building technology to deliver contextual ads on radio that will not take up airtime. Think of getting rewards for spending your time! Which is in fact the most precious commodity each of us have. In fact this idea won the ‘Most Innovative Idea’ at the Boston Startup Forum.

How do you process masses of unstructured data, taking advantage of parallel processing? Scott Howser of Hadapt, explains how HANA with Hadoop will be a strong combination in their world of Financial Analytics and Customer Behavior Analytics.

Startup VMS AG is building a solution that aids the CFO with speed and change of business models within ERP with HANA. CEO, Ralf K. Treitz, explains how they aim to give instantaneous answers and decrease analytic time.

Social activities are now part of every company and link Marketing, Sales and the Customer, but how do you measure ROI? Asaf Shtekler, VP Business development at Tracx talks about how SAP HANA is helping this startup to supply Social Intelligence and how SAP can help by partnering to go after customers.

Lightapp Technologies’ CEO Elhay Farkash explains how they are  using the speed of HANA for an Analytics Solution with regard to analyzing and reducing energy costs for Manufacturing in real-time.

Frank Vrabel, CEO of Of Symantec Vision covers Open Source Data Analysis, through News related content forming Symantic Analysis and Metadata, all based on HANA.

Celonis use of HANA to achieve scalable process mining into SAP CRM & ERP systems. CO-CEO Bastian Nominacher talks about their aggregated analytics solution.

More can be found at http://sapdev.jd-od.com

Please follow me on Twitter @ithain and the SAPCodeTalks

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