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Browser title and meta description are central elements of the search engine optimization strategy (SEO) of a web shop. SAP Web Channel Experience Management provides default texts for these tags. To optimize a custom web shop for SEO, these default texts should be changed to reflect the objectives of the custom web shop.

This small blog post describes a simple way to change these default texts for browser title and meta description.

The default browser title is “SAP Web Channel Experience Management”. It can be changed by overwriting the resource key comsapcommon.ui.defaultBrowserTitle.”

The default meta description is: “This is a page inside an SAP Web Channel Experience Management application. This text can be overwritten by view component handlers that implement the BrowserMetadataProvider interface, in the content area of the page.“. This text can be changed by overwriting  the resource key comsapcommon.ui.defaultMetaDescription.

The resource key concept allows also to translate the texts and to provide language specific browser titles and meta descriptions. For pages that are not using the default implementation for browser title and meta description the implementing class of BrowserMetadataProvider can be extended.

For details, how to extend resource keys and/or how to use BrowserMetadataProvider, please check the Development and Extension Guides (DEG), generic part. Links to these are provided in the WCEM Wiki. http://wiki.sdn.sap.com/wiki/display/CRM/SAP+Web+Channel+Experience+Management

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