Remember Me? It’s Me, The Customer!
Companies rely heavily on their customers remembering them –in order to buy again we should first remember the company exists. The minimum that we as customers could expect is that the companies would also remember us. It is not always possible but in contact centers it often is –if there is right technology in place.
Last Saturday was a rainy day and the kids were getting bored soon after the breakfast. So, I did what every smart mom would do and booked a night at a spa hotel. Children happy. Husband happy. Neither cooking, nor cleaning –a perfect weekend.
I chose the same spa hotel we had visited last year. While I was looking for the phone number, the children were talking about our last visit. They remembered the names of the water slides, they remembered what we had eaten for breakfast -and they even remembered the color of the curtains in our hotel room. And they were getting very excited that we were going there again.
The children were getting pretty loud with their excitement and I was very relieved that the customer service rep quickly found a room that met our requirements. I was prepared to give him our home address for the reservation, but it turned out that he already had that info based on our last visit. I am so used to repeating my name, address and phone number wherever I call and no matter how many times I have been there, so I was truly surprised. This also made me feel very welcome and it gave me the feeling that they also remembered us. My positive customer experience had started even before we had packed our swim suits.
I was curious and I asked the customer service rep if there was an automatic caller identification in their system or if he really had heard my name when I introduced myself in the beginning of the call. He was clearly amused of my question; I guess it is not something that the spa visitors typically are interested in. Anyway, he answered politely and told me that their system recognizes the phone number so all he has to do is to check that the caller data is correct.
So, when I called, the contact center solution recognized my phone number. Based on the phone number, the solution found the matching customer data from their customer relationship management system. When the customer service rep answered my call, he already had my information shown on his computer screen and it was a lot easier and faster to make the reservation. That is called computer-telephony-integration, or CTI, and to me it means simply good customer service.
Not only did this make me feel welcome in the hotel, it also saved time for me and the agent. I didn’t have to spell my name or give my address and wait until he typed them in. For me, it might only be 30 seconds, but if the call would otherwise take 3 minutes, the time saving is 1/6 of the call. Instead of handling 60 calls, the agent can handle 70 calls. That means ten more customers –ten more moms or dads wanting to make their families happy and willing to pay for it.
All in all, it was a great weekend for us all. The only disappointment for the children was the fact that we had to leave, but at the lobby they realized something that made them happy again: “We can come back here again!” –and I think we probably will. Maybe next time the customer service agent can give us some recommendations like in this video.