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Author's profile photo Kalle Richert

SAP is taking videos to new level

I love to watch fun a video and one of my favorites are the Old Spice commercials posted on YouTube (see image below). Recently I have noticed that SAP has launched videos that take SAP videos to a whole new level. 

As a native Swede coming from the homeland of IKEA, there is one certain video I really like.  Everybody have been there, trying to assemble the different parts and sometimes not really been able to get everything correct. Scratching the head, wishing that there was a good solutions instead of the pictures that you don’t understand.

The video consists of ingredients that I believe is important when creating a short fun video, ingredients as:

  1. Relevant content
  2. Something unexpected
  3. Fun and positive tone of voice

If you haven’t seen the video yet , click on the image below. I promise you a smile!

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      Author's profile photo Fred Verheul
      Fred Verheul

      Hi Kalle,

      Thanks for sharing. I've got to admit: had to smile. But it's a great video anyway!

      Cheers, Fred

      Author's profile photo Kalle Richert
      Kalle Richert
      Blog Post Author

      Thanks Fred.