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Author's profile photo Tim Clark

Build a Better Blog (Step 2): How to Structure a Blog Post

Did you know the term “blog” derives from the word “Web log”? Taken in this context, blogging could be perceived as a casual, online diary. But as I mention in Part 1, blogs have become so much more and are the crux of many different social and business activities across the entire SAP ecosystem. Blogging has also infiltrated employee KPI’s – hardly a casual endeavor!

The-Blueprint-For-the-Perfect-Blog-Post.pngFor these reasons, it’s critically important to “tell the story you want to tell” within a proven framework. The pictured infographic (click to enlarge) “Blueprint For a Perfect Blogpost”, comes to us courtesy of Brian Rice, SAP’s Director of Global Social Media Marketing. Brian knows a thing or two about this stuff – his personal blog, B2C Marketing Insider, transformed into Business 2 Community and now enjoys a thriving community of bloggers with roughly 800,000 readers per month.

The blueprint is self-explanatory and is a valuable tool to reference as you begin your build a better blog post journey. See how it stacks up to one of Brian’s recent posts, The Problem Facing Personal Branding and Social “ME”dia Today.

Here are a few other blog posts taken from the “Top Liked” sections across the SCN. Do they pass the “blueprint” standards?

Data Glasses: SAP Goes Wearable

Millennials Rule the Future of Retail

Do You Have SAP Fiori Fever?

Stay tuned for the next installment: Rules of Engagement.

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      Author's profile photo Andy Silvey
      Andy Silvey

      Hi Tim,

      thank you for doing this series, it is long overdue.

      One of the challenges I have is the formatting and screen width, because in an SCN blog, higher up the screen there are adverts and items on the right side of the screen and lower down there are not and this causes me havok with my layouts.

      Will you be giving tips on working with SCN's blog editor and the eccentricities of the SCN blogging platform, such guidance would be very useful.

      Thanks and best regards,


      Author's profile photo Tim Clark
      Tim Clark
      Blog Post Author

      Hi Andy, thanks for your comment. Absolutely, we'll address some of these concerns in upcoming installments.

      Happy blogging!