Build a Better Blog (Step 2): How to Structure a Blog Post
Did you know the term “blog” derives from the word “Web log”? Taken in this context, blogging could be perceived as a casual, online diary. But as I mention in Part 1, blogs have become so much more and are the crux of many different social and business activities across the entire SAP ecosystem. Blogging has also infiltrated employee KPI’s – hardly a casual endeavor!
For these reasons, it’s critically important to “tell the story you want to tell” within a proven framework. The pictured infographic (click to enlarge) “Blueprint For a Perfect Blogpost”, comes to us courtesy of Brian Rice, SAP’s Director of Global Social Media Marketing. Brian knows a thing or two about this stuff – his personal blog, B2C Marketing Insider, transformed into Business 2 Community and now enjoys a thriving community of bloggers with roughly 800,000 readers per month.
The blueprint is self-explanatory and is a valuable tool to reference as you begin your build a better blog post journey. See how it stacks up to one of Brian’s recent posts, The Problem Facing Personal Branding and Social “ME”dia Today.
Here are a few other blog posts taken from the “Top Liked” sections across the SCN. Do they pass the “blueprint” standards?
Stay tuned for the next installment: Rules of Engagement.