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Author's profile photo Mark Osborn

The Future Consumer: Tips for Putting Together the Pieces of a Highly Complex Puzzle

If there’s one thing that consumer goods (CG) companies can bet on, it’s the fact that today’s consumers are changing fast — in number, in needs and in the ways in which they communicate. For most CG executives, the big picture is oftentimes mind numbing to even envision. Here, Mark Osborn, global lead, Consumer Products Industry Marketing, SAP, provides a snapshot of the complex future consumer and realistic recommendations for turning him or her into your brand advocate.

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