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(Written by Peter Gorski of SAP Labs, LLC)

In Sales relationships are the single greatest asset for all organizations. Relationships with customers, relationships with partners transcend what CRM means to a business.  SAP NetWeaver Gateway is a revolutionary engine that enables sales professionals to leverage their organizations existing investment in SAP Business Suite and extend its data and functionality to make it possible. In the enclosed below example powered by SAP NetWeaver Gateway, called SAP Account Intelligence Mobile App, NetWeaver Gateway empowers sales teams with access to real-time customer insights and personalized selling recommendations on the road.

Now, with SAP NetWeaver Gateway the 3rd party developers can leverage our developer tools to code mobile clients to integrate quickly with SAP Business Suite, and build in 10 minutes or less HTTP clients for Apple’s Cocoa, Android or AJAX. Most importantly, the 3rd party developers don’t require any knowledge of ABAP to do so. They can develop in the platform and language of their choice such as JavaScript, JAVA, .NET or Cocoa.

SAP NetWeaver Gateway not only demonstrates its agility and flexibility in unlocking SAP data stored in your SAP CRM or ERP systems, but also provides a real-life example of how it works with SAP HANA to provide real-time recommendations on the fly. With SAP NW Gateway Sales reps can now find and seize sales opportunities via SAP Account Intelligence app from anywhere, visually classify accounts by value, create target lists and routing directions for sales calls, and more.

Check out this mobile client that unlocks Sales data stored in SAP Business Suite CRM, by using SAP NetWeaver Gateway technology!

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