The Beer Store Taps SAP to Refresh Customer Satisfaction
“Just gimme a beer” is the common sentiment from millions of hard-working Canadians after a long week on the job. Each year, the brewing industry contributes more than US$14 billion to Canada’s economy, so it’s as clear as a double-filtered beer that Canadians love their suds! That is why just walking into “The Beer Store” brings back that kid-in-a-candy-shop feeling as shoppers search more than 360 beer brands for the perfect selection. Just imagine the disappointment if a tired, overworked beer lover who’s been counting down to 5 o’clock all day, can’t find his favorite brew.
Headquartered in Mississauga, The Beer Store has been quenching thirsts since 1927. And because its employees love beer as much as anyone, the company knows a thing or two about customer satisfaction. With over 440 stores, The Beer Store models its business plan through the eyes of the consumer. By taking such a customer-centric approach, it’s no wonder The Beer Store is constantly striving to improve the customer experience by offering the biggest and best selection of beer to ensure each store never runs out.
Looking for a more efficient way to manage operations across its stores, including point-of-sale and supply-chain management, The Beer Store chose the SAP ERP application to run on SAP Sybase Adaptive Server Enterprise (SAP Sybase ASE). With SAP Sybase ASE, the transactional database of choice for SAP applications, The Beer Store can expect lower total cost ownership, thanks to better reporting capabilities and fewer hardware resource requirements. Looking ahead to the end of the year, The Beer Store is implementing core software such as the SAP ERP Financials solution and will deploy the SAP Netweaver Business Warehouse application and SAP BusinessObjects business intelligence solutions in 2014.
So next time you crave a cold one, head over to The Beer Store, where you’ll find the perfect beer, for any occasion, for the right price, at a convenient location.
Make a toast to being green! The Beer Store will take back your empties, preventing over 70 billion beer bottles from ending up in landfills stretch those bottles out, it would be about 25 trips to the moon and back!
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