Last week I blogged about the new multi-screen world. Google did a study to describe today’s cross-platform consumer behavior. Just some interesting take-aways in case you didn’t get to click through the study:
- The majority of our interactions are screen-based. Businesses should understand all of the ways that we consume media and tailor strategies to each channel.
- We turn to our devices in various contexts so businesses should reflect our needs on the different screens.
- Our behavior of moving between screens makes it imperative that businesses enable us to save our progress between devices. Also they need to connect experiences across screens, for example with a unified search function.
- We behave differently across devices, so businesses should tailor the experience to each channel.
- Smartphones are the devices we use most throughout the day and serve as the most common starting point for activities across multiple screens.
That got me thinking: is SAP keeping up? SAP doesn’t sell soap or socks, but still, are there ways we can apply the above strategies to our mobile software?
I have been reading about SAP Fiori that just came out just last month, a collection of apps for frequently used SAP functions that work across devices – desktop, tablet, and smartphones. Looks promising! Has anyone had a chance to try it out?