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Social media can be a powerful tool when used correctly. With a strong social media following, you can easily:

  • Position yourself as an expert in your sector/industry
  • Through sheer number of followers, you can heavily influence readers decisions
  • Amplify your message to a huge following, driving event awareness, leads and sales

However a common problem the majority of people have, twitter in particular, is initially growing your following from the ground up. It doesn’t matter how great the blog you’re linking to is, or how insightful the news article you found is, if you have very few followers, who’s going to see it?

Growing your following with relevant, targeted people should be your main priority once you’ve mastered the basics of twitter. In an ideal world, you’d be joining in with lots of different conversations, sharing loads of content and getting yourself known fast, however this can be difficult when you’re already maxed out.

Therefore these 3 easy (and most importantly quick) methods should help you grow your twitter following, allowing you to reach far more people than ever before:

1) Use topical hashtags


Using a hashtag on twitter allows you to actively contribute to an on-going conversation, where many hundreds (if not thousands) are already talking about it. Say your industry is manufacturing, for example; rather than posting a standard tweet, include a topical hashtag, such as #manufacturing.

Why do this? It massively increases visibility of your tweet. Rather than just sending a tweet to your following, everyone who is looking at the #manufacturing conversation on twitter can see your tweet too. If you’re tweet is interesting, they’ll either re-tweet or follow you!

2) Use wefollow.com


wefollow.PNGWefollow.com allows you to search for prominent people within particular topics. For example, if you typed in “cloud” into the search function, it will pull up a list of influential people/newsletters and companies that have a strong social media presence. You can then follow these people, and if you’re tweets are interesting and relevant, they’ll likely follow you back

3) Post interesting tweets!


Nobody wants to follow someone who is only interested in self-promotion. Instead, think about what your followers are interested in, what do they want to know? Topical news, relevant articles online, relevant whitepapers, interesting replies to tweets, anything that is adding value to the end user.

So there you have it, 3 quick an easy ways you can grow your twitter following today, without giving up hours of your time!

4) BONUS TIP! Include Your Twitter Handle in Your Email Signature


Think about how many emails you send each day, both internal and external. By simply including your twitter handle in your email signature, you’re increasing your visibility massively, especially if you’re emailing a lot of external people, whether they be customers, prospects, or industry influencers themselves.

So there you have it, 3 (+1) quick and easy ways you can instantly grow your twitter following today, without giving up hours of your time.

Connect with me on LinkedIn: Johnny Roberts

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7 Comments

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  1. Jacob Schur

    Great tips! I find hashtags to be very useful in promoting content and gaining momentum on Twitter. Just have to avoid using them in emails 🙂

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    1. Johnny Roberts Post author

      Yep, hashtags are very useful when used correctly…and to address your other point, hashtags have recently spread to facebook, they’re already used across other social media channels, could email be next?!

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  2. Matthias Steiner

    Hi Johnny,

    thanks for providing some tips on how-to attract followers on Twitter. While I believe that #3 should be #1 and not vice versa I find the tips useful in general.

    Yes, it may take time to grow a following, but then it’s about quantity and not quality, right?

    And while it may be true that a huge following on Twitter help to position yourself as a thought leader, influence people or drive awareness; that should not be your primary reason to be doing it! That’s a consequence eventually…

    My personal advice would be: just be authentic and start talking about topics you’re passionate about. Engage with people on Twitter and listen to what other people tweet. Never ever just push your marketing message out!

    Cheers,

    Matthias

    PS: Of course I could not help but notice you have not even maintained your twitter handle in your SCN profile 😉

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    1. Johnny Roberts Post author

      Thanks for your comment!

      It’s definitely quality over quantity. There are, of course, ridiculously easy ways you can grow your following into the thousands practically overnight, however they’d be terrible followers with no relevance to your industry, hence why I only focus on quality, relevant methods to grow your following.

      Twitter handle’s in the Bio now 😉

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  3. Amir Hassan

    Hi Johnny,

    Thanks for the nice tips.  I wonder if you could clear me the following confusion?

    I use Linkedin for promoting my professional profile, twitter for politics and facebook for friends and family members…  Is it suitable to mix your professional stuff and politics both on twitter?

    Cheers,

    Amir

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    1. Johnny Roberts Post author

      Hi Amir

      There’s no right or wrong way to mix your professional/polital/personal life through social media. Some people have the view that they simply don’t want to mix their personal and professional lives and keep things seperate, others prefer a mix, as it’s a good way to humanise your posts and enhance your personal branding.

      I assume you mean politics for expressing your political views? I think it’s suitable to display your professional stuff with your political tweets on twitter, just because I believe that using social media is an effective way to grow your personal brand and humanise your posts/tweets. As long as your views aren’t going to cause upset and reflect badly on you/your company of course!

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      1. Amir Hassan

        That’s the problem. Political views often offend others even if we don’t want to 🙂 hence affecting our Professional/Personal relationships.

        That’s another subject anyhow.  Thanks for your inputs Johnny.  After reading your tips I can better use twitter I hope..

        Cheers,

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