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Author's profile photo Derek Klobucher

Analysts Descend on Newtown Square to Cover Their Bases

More than 60 industry analysts from around the world will gather in Newtown Square on Tuesday and Wednesday to learn more about SAP’s latest and greatest during the company’s fourth annual influencer conference. The SAP Industry Analyst Base Camp at the company’s North American headquarters will promote SAP’s:

  • Industry vision
  • Strategy
  • Solutions
  • Innovations
  • Five market categories

This year’s theme is “Driving Innovation and Value for Industries.” Organizers expect the invitation-only Base Camp will showcase how SAP’s innovative portfolio delivers value to SAP’s customers via in-depth breakout sessions for individual industries, SAP executive presentations and demonstrations.

SAP Industry Analyst Base Camp Promotional 06-18-13.jpg
Analysts, journalist and other influencers from around the world are gathering in Newtown Square for the 4th annual SAP Industry Analyst Base Camp.

“We’ll have 64 influencers attending the Analyst Base Camp 2013,” SAP Senior Analyst Relations Manager Christian Kretz said Monday. “It is the biggest Base Camp ever.”

This will also be the first Base Camp with participation by customers. They will share their experiences during the Industry Customer Panel with SAP Radio host Bonnie D. Graham on Tuesday afternoon.

“Overwhelming feedback from last year’s event was that these leading analysts want to hear directly from SAP customers,” event lead Jennifer Prevoznik said Monday. “Blount, Deloitte, and Intel and will be on stage for an intimate conversation about how their companies have used SAP solutions to revolutionize their businesses.”

SAP Industry Analyst Base Camp Promotional 06-18-13-B.jpg
SAP event staff prepare Tuesday morning for a record number of Base Camp attendees to check in at the company’s Newtown Square campus.

A cocktail reception and dinner on Tuesday evening will give the analysts a chance to network with customers, journalists and other influencers, as well as SAP executives and spokespeople. Breakout sessions on Wednesday will focus on Banking, Manufacturing and eight other SAP Industries. There will also be one-on-one meetings with SAP executives.

“SAP recently announced Sports and Entertainment as its most recent industry focus,” Prevoznik noted. “We will preview this area during our executive panel on Wednesday.”

SAP Business Trends will feature coverage of the event all week. Get a minute-by-minute account of the SAP Industry Analyst Base Camp — and the latest on SAP Industries in general — on Twitter with the hashtag #SAPIndustries.

Follow Derek on Twitter: @DKlobucher

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      Author's profile photo Former Member
      Former Member

      I'm sure it will be a great event Derek. All the best.

      I recall hosting such an event last year for the EMEA region, we had a session where we got the analysts and customers into one hall and asked all company execs to leave 🙂 for 1 hour. It was free flow discussion for analysts with customers, they loved it.

      Author's profile photo Derek Klobucher
      Derek Klobucher
      Blog Post Author

      That sounds like a great idea, Ramesh! Did you get a lot of positive feedback from that?

      And will you do the same thing again this year?

      Author's profile photo Former Member
      Former Member

      Yes Derek, feedback was positive. Though I'm not with the same company anymore, I'm sure they'll continue it.

      Author's profile photo Former Member
      Former Member

      Lot's of action and RETAIL was a very hot topic area. 

      Our breakout session centered on answering the top 2 questions that retailers had about SAP in Retail.  They loved the format.  Questions we did not get to were replied to by EOW via a email.

      Be Retail (the SAP way)


      Author's profile photo Derek Klobucher
      Derek Klobucher
      Blog Post Author

      It seems Retail was the place to be, Tom!


      Are you and your focus industry poised for an even better experience next year?