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  1. Schalk Viljoen

    excellent Analysis of a time critical situation … thank you very much Jacob for putting SAP Social Analytics (NetBase) through its paces to provide insight into the world that Edward Snowden has and will have a profound affect on

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    1. Jacob Schur Post author

      Thanks much Schalk! Some great insight provided by NetBase especially considering Snowden’s intented stage was social media.

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  2. Marilyn Pratt

    Wow.  This certainly is a powerfully timely and illustrative use of SAP Social Analytics.  Thanks for this content and the clever way you compare this to brand.

    Marilyn

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  3. Yijeng Liu

    This is an interesting use case.  However, the result could be scary.  What could we achieve here?  Make a judgement about a person based on public opinion, while the public has no knowledge about what exactly was going on?  Then, use the media to influence the public?

    I think I still prefer other use cases such as new product roll-out.

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    1. Schalk Viljoen

      please note that the blog is not making a value judgement on the person, but is reflecfting what the social media sentiment is. People are making judgements about people / products / companies all the time, sometimes based upon very little information.

      By providing an analyis like this we are starting a much bigger dialogue by making people AWARE what is being said in the furthest outreaches of the social media society.

      Then one can start to address the problem(s).

      Snowden wanted the visibility of Social Media. It is what is necessary to make his statements/position clear to the world.

      Knowing in which direction sentiment is moving can help him craft an even better response to the world he is in. The fact that tools like these are being used by the people he is bringing a social media spotlight on … is very clear now (if there were ever any doubt).

      Forewarned is forearmed … and that counts in private as well as the business world as the boundaries are increasingly growing fuzzier.

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  4. Richard Hirsch

    I like this sort of analysis and am pleased to see it placed in the public domain.

    It would interesting to do something like this once a week / once a month based on suggestions from the community.  The results could be posted and discussed.

    My assumption is that such a public display of the power of the tool would be quite useful.

    D.

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    1. Schalk Viljoen

      Thanks Richard – Jacob did a sterling job!

      keep those suggestion flowing .. always remembering that we can only analyse and comment on topics that are in the public domain and of a general interest.  For any other we can always talk about the licensing of SAP Social Media Analytics, powered by NetBase 😉 

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      1. Richard Hirsch

        Schalk Viljoen wrote:

                               

          keep those suggestion flowing .. always remembering that we can only analyse and comment on topics that are in the public domain and of a general interest.  For any other we can always talk about the licensing of SAP Social Media Analytics, powered by NetBase 😉 

                           

        I agree that only such “safe” topics could be analyzed -you would have to be selective but I think it would be very interesting / useful to show people how to understand such sentiment analysis. 

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              1. Jason Cao

                I like where this is going! 🙂

                Jacob, I know you’ve asked for suggestions of topics in the past. With SAP Mentor Dick Hirsch helping to spread the word, I have a feeling you’ll have plenty of choice topics to apply SAP Social Media Analytics by Netbase.

                Another beautifully crafted blog with excellent graphics and analysis!

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                1. Jacob Schur Post author

                  Thanks Jason! Looking forward to writing many more Social Media Analytics Blogs. Great to have Dick and others interested in new topics!

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    1. Jacob Schur Post author

      Thanks Paul! Definitely a hot topic and it is evident that people are still on the fence as to their support of what Snowden has done.

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  5. Rajat Ghose

    Wow..this really gives us some understanding on power of social and mobile analytics. Having said that it is absolutely essential to understand the issues surrounding Edward Snowden w.r.t. Security, Privacy and Government surveillance and our constitutional rights.

    If Jacob could do some further analysis based on the above inputs maybe there will be some more insights as to how the trends are.

    Needless to say, the opinion of people are all formed by what we hear from the media and what they want us to hear. In today’s global world my personal view is that our privacy is diminishing due to mobile, social and related technologies and we are willingly giving it up without realizing. The government is responsible to provide for our security in general and the question is if they have to go through available technology to help in achieving it, is it the right way?… debatable!! and all of us will have viewpoints.

    However, there shouldn’t be many choices on what Snowden has done, trying to denegrate his own country in a foreign land to get a public opinion on our own government??

    Just a thought..

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  6. Stefan Kliment

    Great article! Still relatively new to SAP I keep discovering more and more tools and services that this company has to offer. At the same time I keep smiling to myself at the names they choose for such tools like “SAP Social Media Analytics by NetBase” or “Web Channel Experience Management”. Come on, don’t be afraid to let go of your Germanness and come up with some sexy names! 😆 SAP HANA maybe is a start.

    Just my two cents, I hope nobody is offended here (I am a German native speaker myself).

    Cheers,

    Stefan

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    1. Jacob Schur Post author

      Glad you enjoyed the analysis and welcome to SAP! I tend to agree with you on the names of some solutions. I do think that SAP is getting better at it and making things more simple, creative, descriptive and “sexier”. I wish my German was better… I may have the German name, but the language skills aren’t where they used to be…

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