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Author's profile photo Tim Clark

Build a Better Blog (Step 1): Tell the Story You Want to Tell

Blogging is the crux of social activity across the entire SAP ecosystem and has become a critical tool for communicating news, thought leadership, sharing ideas and driving the business forward.

/wp-content/uploads/2013/06/blog_230808.jpgIf you’re new to blogging, or a seasoned pro, you’ll no doubt appreciate that there is an art and science to creating good blogs – and that’s exactly what I plan to uncover in this Build a Better Blog series. From the importance of storytelling and finding your voice, to creating killer headlines and promoting your work, there are useful tips you can start using today to make your blogs more effective.

Before we dive into the mechanics of building a better blog, there is one piece of critical advice I tell everyone before they embark on their blogging journey:

Tell the story you want to tell, not the story you think you should tell.

Whether you’re an SAP employee, customer, partner, mentor or intern we all want to tell exciting stories, even if the content hand we’re dealt isn’t the most exciting material to work with. Don’t hesitate to take a few steps outside of the “corporate speak” or “techno babble” boundaries to capture the credibility and authenticity your audience expects.

By avoiding overused and abused buzzwords, you’ll have the freedom to create your blog from a position of strength. Pepper your blog with personal anecdotes and interests where it makes sense. Reference a recent article, movie, TV show, song or book to make your point. Quote an amusing observation from your child if you think it will help you tell the story you really want to tell.

Here are a few storytelling tips to consider before you get started:

  • Let customers tell their story as “The Rise of an Underground CIO” showcases. This is a career and business strategy story first, SAP implementation story second.

What blogs have inspired you to tell a better story?

Stay tuned for the next installment: How to Structure a Blog.

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      Author's profile photo Former Member
      Former Member


      Really looking forward to the whole series. An ancillary benefit to what you describe above is that you walk through life more PRESENT, more mindful - because the next inspiration could be in the conversation you are having with your neighbor, child, pharmacist, mailman.... It causes us to seek to live inspired lives and inspire others. This passion will come through in the blogs one writes.


      Author's profile photo Tim Clark
      Tim Clark
      Blog Post Author

      Good points Gail, you never know where you're next story will come from.

      Author's profile photo Marilyn Pratt
      Marilyn Pratt

      This is one that I'll bookmark and point others to. Thanks for a great read.

      Author's profile photo Tim Clark
      Tim Clark
      Blog Post Author

      Thanks Marilyn. Many more tips to come that I hope folks will find useful.

      Author's profile photo Former Member
      Former Member

      It’s an inspiration for the people like who are about to write their first Blog. Thanks ..

      Author's profile photo Matthias Wild
      Matthias Wild

      Great collection of inspiring blogs

      Author's profile photo Midhun VP
      Midhun VP

      Thanks for the story telling tips Tim Clark

      - Midhun VP

      Author's profile photo Ramakrishnan Murugan
      Ramakrishnan Murugan

      Nice blog:)



      Author's profile photo Benedict Venmani Felix
      Benedict Venmani Felix

      Thanks Tim, for giving us some good reads and tips on blogging. Real good examples for each category.

      The Santa one is my favourite:)

      Author's profile photo Jeanne Carboni
      Jeanne Carboni

      Hi Tim,

      This whole series is excellent. I point people to it all of the time.