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Author's profile photo Peter Spielvogel

SAP Screen Personas and SAP Fiori are Complementary

SAP recently introduced two new solutions that greatly improve the user experience, SAP Fiori and SAP Screen Personas. Each helps today’s business user by making SAP more intuitive. The following table explains how companies should deploy these complementary solutions.

SAP Fiori

SAP Screen Personas

Solution overview

SAP Fiori is a set of 25 apps that deliver a simple, intuitive user experience across your customers’ most frequently used business transactions. The design offers a seamless experience from laptop to mobile devices, which allows individuals to accomplish tasks quickly and easily.

SAP Screen Personas provides a simple, drag and drop approach to modify most SAP GUI screens. It enables IT and business users to simplify business application screens quickly and easily without any programming knowledge. SAP Screen Personas improves the end-user productivity, visual appeal, and performance of SAP.

Tag line

Keeping simple things simple

Personalization without programming

Transaction support

Top 25 transactions

All SAP GUI transactions

Out of the box functionality

Ready to run

Personalize any transaction in minutes

Primary focus

Smartphones, tablets, desktop

Desktop (Windows and Mac), Windows 8 tablet

Business value

·   Increase user productivity and satisfaction

·   Reduce work completion time

·   Increase adoption of business processes

·   Deliver consumer-grade user experience


Not necessary. Fiori apps run out-of-the-box on any device.

You can modify any aspect of the SAP GUI to suit your unique needs.

If you are looking to make your users more productive and increase adoption of SAP in your enterprise, then one or both of these solutions will help you reach your goals.

August 28, 2013 Update

Read about how to choose between SAP Screen Personas and SAP Fiori.

For SAP Imagineering, Peter Spielvogel.

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      Author's profile photo Nicolas Busson
      Nicolas Busson

      Hi Peter,

      Few quick questions:

      1) Transaction support: Top 25 transactions for the first release of SAP Fiori. Meaning new transactions are to come soon right? I think that should appear in the table.

      2) In case a customer would like to simplify one transaction that is already delivered in Fiori package: should he consider buying SAP Screen Personas still?

      3) Would be interesting to have a comparison on how the fees are calculated as well (per users for Personas vs per app for Fiori?)



      Author's profile photo Peter Spielvogel
      Peter Spielvogel
      Blog Post Author

      Hi Nick,

      1) You are correct about 25 transactions in the first release of Fiori. We plan to add transactions to Fiori.

      2) If Fiori delivers the experience you want for the transaction(s) you use, you are set. If you need additional personalization, you can use Personas.

      Note: Personas use the original SAP transaction as the starting point, not the Fiori version.

      3) As licensing varies by region, we do not discuss this on SCN. You can speak to your SAP account executive about this.



      Author's profile photo Nicolas Busson
      Nicolas Busson

      Hi Peter,

      Thanks a lot for taking time to answer. Meanwhile I tried to gather some information about those technologies, because I don't really see where SAP is going with WebUI, SAPUI5, Personas, CRM mobile apps, Fiori, NWBC, side panels, Floorplan manager, etc., etc...

      During my research I came across this interview:

      “We are on a mission to renew the experience across all of our applications. Users demand simplicity and ease of use, and ______ brings this experience to our customers,” said Vishal Sikka, member of the Executive Board of SAP AG, Technology and Innovation. “SAP customers can adopt ______ immediately and bring instant value to all their employees.”

      Will you succeed in filling in the blanks? =)

      Let me give you a hint (no blanks this time): here is the very same article punch line

      “SAP’s commitment to renewing the user experience of its applications is an important step for its customers,” said Joshua Greenbaum, principal, Enterprise Applications Consulting. “Employees in all industries and walks of life are looking for better, more intuitive user experiences, and their employers recognize that these improvements will allow for higher productivity and greater user acceptance.”

      I'm just saying that SAP may provide different tools to address different needs. But it becomes quite tough to follow when the message delivered is the same for all of them.




      Author's profile photo Oliver Betz
      Oliver Betz

      Hi Peter,

      thanks for posting this comparison - very helpful as there seems to be some confusion even SAP internally around these two complementary offerings


      Author's profile photo Ashutosh Mutsaddi
      Ashutosh Mutsaddi

      Hi Peter,

      Thanks for the useful info.

      You have mentioned that Personas enables us to modify SAP GuI. But does it work with NWBC? Often NWBC displays transaction screens similar to GuI (and equally un-friendly). Can Personas help us change it?

      Second, NWBC enables us to customize a home page, add 'gadgets' (apps) etc, embed dashboards etc. Does Personas offer the same?


      Author's profile photo Peter Spielvogel
      Peter Spielvogel
      Blog Post Author

      Personas is complementary to NWBC.

      NWBC is a shell that can contain different content in the canvas area. Personas screens are one type of content tha can appear in this area. A Personas screen would replace its SAP GUI counterpart in this area.

      Personas is not a portal or shell. You can create personalized versions of SAP GUI screens, but every Personas screen is based on an underlying transaction. A "home page" in Personas would be based on the SMEN transaction. You can embed HTML content in a Personas screen, but this would normally be to augment the information on the transaction screen.