Social TV is Dead Long Live Social TV ;-)
It may be said that great Social TV means great content – and I’m certain that the reverse is also true: great content produces great Social TV! We can debate the longevity of Social TV as a medium – given all of the options and devices to consume content at our disposal today – and many have.
Today The Pulse Network plunges into a form of Social TV and launches The Customer Edge TV – a virtual and also Social TV experience with webisodes and segments about how to drive passion into your sales, marketing, and customer service – to deliver the greatest experience to your customers. The Customer Edge TV is a form of Social TV at its finest. So, is Social TV Dead? No, very much alive with the Customer Edge TV.
According to WIRED magazine’s Richard Kastelein, in his recent piece Reports of Social TVs Death Are Greatly Exaggerated: if content is king, as they say in the TV industry, then context is the crown. And more and more of TVs finest moments are ‘social’. Social TV has been categorized in many ways: Virtual TV, Internet TV, iTV, MobileTV, Apple TV, tCommerce, Second Screen media, and the like. But what really matters is the content and the way that the content is presented by knowledgeable experts, practitioners and influencers.
The Pulse Network is a team of professional broadcasters and technologists who produce great Social TV content with top influentials and spokespeople. The Customer Edge TV is a regularly occurring series brought to viewers live from a broadcast center with the best and brightest moderators, commentators and guests on topics around business: B2B and B2C Sales, Customer Service, Marketing, Web Channel, Mobile and Cloud CRM and more. In this segment from the pilot webisode we hear eminent CRM thought leader Paul Greenberg talking about the impact of Social on the overall customer experience –
Thanks Paul! And that was, literally, just the beginning – Here’s a preview of what’s to come on the “21st Century CMO” webisode on June 27th at 11am ET.
The latest webisode on: “How to be Loved in Sales” featuring Peter Ostrow of Aberdeen, Tamara Schenk of T-Mobile and David A. Brock of Partners In Excellence and SAp’s very own Robert Rothschild is available via the site right now – check it out today.
As WIRED’s Kastelein states:” The future of brand delivery on TV is certainly anyone’s guess…”. However, when you look to innovative practices taking shape around TV in its many social forms, there is a credible claim to engage like never before via Social TV. According to Adobe, Viewing video on mobile devices tripled in 2012 – 300% for smartphones, 360% for tablets. While Accenture reports that 92% of respondents report watching online video in 2012 from 77% in 2011.
In The Pulse Network’s The Customer Edge TV you’ll find compelling ways to engage with experts in the community on demand, as you like. And in the words of the social viewer: “Challenge me. Engage me. Give me some buzz.”