Skip to Content
Author's profile photo Tammy Powlas

Customer Story at ASUG Annual Conference – Doing More with Less

A great feature of ASUG Annual Conference is the customer stories.  One of the more popular customer sessions was with Alex Papagiannidis of Molson Coors.  He gave business scenarios of how they use BI for the business. 


Figure 1: Source: Alex of Molson Coors

You can see in Figure 1 that Molson Coors has had to do more with less. Their user base has increased over the last 5 years, but team members remain flat.


Figure 2: Source: Alex of Molson Coors

Alex serves as a partner – “the face of BI” to the business.  Figure 2 shows that they try not to be just “doers” but also solution providers.


Figure 3:Source: Alex of Molson Coors

Figure 3 shows that the BEx Query is the semantic layer for several tools.  Molson Coors reuses same BEx query structure in Web Intelligence and Analysis Office to add value to different audiences.


Figure 4: Source: Alex of Molson Coors

Figure 4 shows the BI demand profile with 90% guided structure and PowerPoint.

The scenario is that a sales representative needs to track performance, calendar, brands to meet their targets.  When on-site they need to answer questions ad-hoc with a professional tool.  Across Canada, they needed an off-line dashboard, with guided analysis on how perform, along with a user friendly experience.

He reviewed how business needs have evolved.  In 2009, they had 1 market, 2 languages, one source of information – BW.  Today they now have 14 languages, more users, tablets, different operating system and now add executives and analysts


Figure 5: Source: Alex of Molson Coors

Figure 5 shows the current and future vision for which tool is used when.

Alex said selecting the right tool is the key and they are moving from static view to more interactive view. 

Future vision is an executive can access to sales data in board room quickly.

Change management is key using the RACI model- responsibility, accountability, consult, inform.

He explained that the challenge with SAP tools is that some tools used were lacking in maturity.  He suggests to compensate, you should attend events to build relationships with SAP.


Figure 6: Source: Alex of Molson Coors

Figure 6 reviews some of the best practices Alex follows, with a recommendation of Ingo Hilgefort iTunes book

I thank Alex for sharing his story at ASUG Annual Conference.

Assigned Tags

      You must be Logged on to comment or reply to a post.
      Author's profile photo Former Member
      Former Member

      Hi Tammy,

      Thanks for sharing. I really like such real world experiences.

      Best Regards


      Author's profile photo Tammy Powlas
      Tammy Powlas
      Blog Post Author

      Thank you for taking the time to read and comment

      I like hearing customer stories too

      I hope to share more soon.