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How do you humanize your brand?

Storytelling! Global Vice President of SAP Marketing, Shawn Reynolds explains how storytelling humanizes our brand and our customers. Storytelling for SAP is all about understanding our customer’s customers needs. At SAP we have over 12,000 consultants, which allows SAP to have a unique and strong relationship with our customers.

Learn more on storytelling from Shawn Reynolds from this short video.

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