Clearly one of the hottest spots at SAPPHIRE NOW in Orlando was the retail booth featuring MyRunway app. With its hardwood floors, boutique-style look, displays of stilettos and accessories, and shiny mobile devices to feature the app - this place was hoppin'! In the 30 minutes I spent at the booth, a customer team came through for a presentation, and two camera teams stopped to shoot videos.The team has even entered into cooperation with the tony American label Tory Burch. I was lucky on the last day of the conference to get a few minutes to speak to MyRunway's delightful business development manager, Elena Hartlieb.
For a more in-depth understanding of the MyRunway app, read this blog by another good friend and colleague, Judith Magyar.
