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A Short Story about the Database & Technology Campus at SAPPHIRE NOW Orlando

Once upon a time…Everybody started emphasizing the importance of storytelling. What is story telling? We use it to communicate events & ideas and it helps us to relate and engage through history. All businesses use storytelling as a strategic move of engagement to build brand loyalty.* Next week there is a magic event happening in Orlando and I want to make sure that you don’t miss out on the highlights around the Database and Technology campus and all our sessions around SAP HANA. So let me tell you the Database & Technology story…

Our story in a short summary: 38 customer stories, 22 theater presentations, 5 panels, 4 show floor studio interviews, press & analysts engagements, over 123 “Meet the Experts” sessions, 17 demo pods/discussion tables, 64 demo theater sessions, 32 microforums, 8 HANA expert tables.

The Database and Technology campus story has many HANA layers, however if you want to get the whole overview over all of the 200+ sessions touching the topic around SAP HANA in some way spread throughout the entire show floor, I advise you to read Dan Kearnan’s blog. He has the answer.

Back to the Database & Technology campus story: All of our product marketing teams have taken the time to introduce you to the “must-see” sessions and “don’t miss” customer panels, so read yourself away on what to expect on

And many more stories are being told like the Customer Stars shining over Orlando, SAP Security, Process Orchestration, SAP NetWeaver PortalSAP Developer Survival Guide, NetWeaver Gateway and Duet Enterprise.

I also want to invite you to stop by the show case area when at SAPPHIRE NOW Orlando and explore the innovative and transformational SAP technology. The way SAP is touching the lives of people is substantial. SAP helps people to connect and follow their passion in order to make our lives run better.

On this note those following sessions may be of a great interest for you as well:

1. Engage Consumers in Innovative Ways Through Real-Time Solutions (SID 5246)

Hear from Societé de transport de Montreal and how they are transforming the transit experience and learn how you can take advantage of an unprecedented opportunity to engage consumers.

2. Extend and Deepen Consumer Engagement Through Real-Time Solutions (SID 5249)

Here you can gain a real-time 360-degree understanding of your consumers, and translate your insights into personalized and engaging experiences through innovative applications. You will get a good understanding on how you can harness new engagement channels and extend existing channels to strengthen customer loyalty, increase revenues, and achieve greater differentiation in the market.

3. Fuel Next-Generation Consumer Engagement with Big Data Analysis (SID 5248)

This discussion focuses on getting the most out of the massive amounts of consumer data pouring in from mobile devices, social networks, enterprise systems, and more. Learn how you can turn Big Data into actionable insight through highly granular, real-time analysis.

You can’t make it to Orlando next week? Don’t worry because there are plenty of possibilities to experience SAPPHIRE NOW Orlando virtually. Many of our 1000+ sessions that take place throughout the entire event will be streamed live. Besides the keynotes, I also want to highlight the following 15 minute interviews you can watch live from home:

  • Steve Lucas, EVP Database & Technology, on SAP HANA and the driving growth through innovation and real time

Tuesday, May 14, 10.35 AM – 11.00 AM (EST). Live here.

  • Sam Yen, Global Head of Design and User Experience, on the user experience strategy

Tuesday, May 14, 12.45 PM – 1.00 PM (EST). Live here.

  • Amit Sinha, Vice President of D&T Marketing, on enterprise & consumer apps on SAP HANA

Tuesday, May 14, 3.15 PM – 3.30 PM (EST). Live here.

  • Andy Stahl, Vice President of Global Operations) about getting started with SAP HANA

Wednesday, May 15, 5.15 PM – 5.30 PM (EST). Live here.

Get social – Follow us and stay informed with live updates from the show floor: @SAPInMemory and @SAPTechnology

You still don’t know what to do? Maybe Margaret Laffan’s blog will help you get another look on it 🙂

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