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Why You Should Care About SAP’s Mobile Apps Partner Program

If you are a mobile app developer and you are not already familiar with SAP’s Mobile Apps Partner Program, you should be. Here’s why.
SAP’s Mobile App Partner Program gives you access to a cloud-based app development platform that comes with all the tools you need to quickly build and test secure, enterprise-grade apps that will run on any device. This program also provides support, and it gives you instant access to a market of nearly a quarter of a million business customers.
Watch this video interview with SAP VP Strategy and Marketing Communications, Platform EcoSystems and eChannels Christian Baader about the program and partner opportunities with SAP.
Perhaps this is not enough to get you interested, but there is another reason. The partner program has launched a 2013 App Challenge. The App Challenge is a mobile app competition that gives you a chance to win real money, exposure, and market access for your apps. Here’s how it works. Participants submit apps that fall into one of the following categories (one app per category per participant, so you can submit up to three apps):
  • Retail – These apps can be customer facing apps such as loyalty programs, shopping aides or product finders, mobile wallets, apps that take advantage of NFC technologies, apps that take advantage of any phone based features – the possibilities are endless. Or, they can be retail business process apps, such as mobile point  of sale, inventory, training, real-time business analytics, information delivery, supply chain management, inventory, and many many more.
  • Wholesale distribution – These could be sales apps, fulfillment, delivery, customer ordering, inventory management, warehouse management, analytics and many more.
  • Transport and logistics – These could be fleet management, order management and, delivery routing, tracking and tracing, asset management, incident reporting, maintenance, activity logging, industry specific apps, and much more.
The apps will be reviewed by a panel of SAP technologists and partner experts, and winners will be selected by customers. What do you get out of this if you participate?
  • Overall winner gets 10,000 euro
  • Finalists win 3,000 euro each
  • All apps entered into the challenge will be posted in the SAP app store, which provides them exposure to a market of over 230,000 business customers. 
With that kind of support and market exposure, you win even if you don’t win a prize. To learn more about this the Mobile App Challenge, check out this video, or go to the partner program website for details.
Furthermore, if you are an SAP Partner looking for hand on lessons about SAP technology, attend SAP SAPPHIRENOW + ASUG Annual Conference in Orlando, May 13 – 16, 2013 and sign up for the SAP Mobile Platform Preconference Seminar.
Here are the details about the semiar, hope to see you there!
Full-Day Seminar

Monday, May 13, 8:30 a.m. – 5:00 p.m
This seminar will share the latest news and developments in the SAP Mobile Platform – including Afaria, Syclo, mobile apps, and more. Learn how each of the different components of SAP’s mobile platform can mobilize your enterprise processes, which ones are required, and how they integrate with SAP’s portfolio of business solutions.

Then, get hands-on and learn how to work with SAP mobile solutions by mobilizing one of the most commonly used SAP functions – processing workflows for leave requests, shopping cart approvals, and more – using the latest version of SAP Business Workflow Mobile Application.

The seminar will wrap up with a panel of project experts and customers who will share their tips for project success, user adoption and lessons learned that be applied for your next mobility project.

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      Author's profile photo Midhun VP
      Midhun VP

      Thanks for the information.

      But I found the first video broken.

      Author's profile photo Former Member
      Former Member
      Blog Post Author

      Hi Midhun, I just tested all of the video links and they appear to be working. Give the first video a moment to load and if it still does not work here are all the links for the videos list in this blog:

      What is the SAP Mobile App Partner Program?

      The 2013 SAP Mobile App Challenge is Here!



      Author's profile photo Midhun VP
      Midhun VP

      Hi Carolyn, I mean the first video is working but after one minute it it broken. Please see the complete video.

      Author's profile photo Parag Jain
      Parag Jain

      Carolyn - the most restrictive clause in this program is the revenue sharing model. As an ISV I don't understand the model for traditional sales. The clause is acceptable for sales done via echo hub/ sap store but the same cant be extended for other channels. Please relook and amend this.

      Author's profile photo Thorsten Leiduck
      Thorsten Leiduck

      Dear Parag, thanks a lot for your comment.
      Please find enclosed some clarifying points with regards to the applied revenue share model:

      • Rev share is competitive and remunerates the GTM-value, that SAP creates by promoting the providers to her installed base of customers. Thereby SAP helps the partners to increase their opportunity pipeline significantly.
      • An important element of this GTM-support  is the SAP Store, which SAP heavily promotes into the market and the customer base.  Besides its capability to let the customer close a buy-transaction, the Store adds a lot of value by promoting the partner solutions effectively and trigger opportunities, that get closed in personal interaction with the customer later on. 
      • There are also many other GTM-activities creating a lot of awareness for partner solution like joint webinars, event appearances, app contests as well as assets supporting the partners GTM like branding, best-practice sharing and promotion of partner apps to the SAP field force.

      Best ,