Skip to Content

Blog It Forward – Matt Champion

Hi, my name is Matt Champion and I am a Business Solution Architect, supporting the Travel, Transport & Postal Industries for SAP, based in the UK.  I previously spent 10 years working for DHL, and decided to keep my industry focus but take a different direction in my career – moving from customer to supplier.  One year in and I can honestly say it was definitely the right move – I love working at SAP!!
I was set the Blog It Forward Community Challenge by Jason Cao who is an SCN Community Manager, and the trainer for a Social Media course that I was taking at the time of writing this post.  Jason has posed the following three questions:
1) What Inspires you?

My children are definitely my inspiration! 

They just amaze me every day, their intelligence, wit and humour is just staggering!  Both my wife’s and my parents both live on the coast – so we spend as much time with them and at the beach as possible! (All seasons!)
2) What have you accomplished recently that you’re really proud of?
Becoming an SAP Design Thinking Practitioner.
Design Thinking is a subject that I have put a huge amount of personal focus on since joining SAP.  Why?  Because I have seen the power it brings and also having previously been a customer, I know that this approach can really can take the relationship with our customers to the next level; driving greater levels of empathy and deeper understanding.    I have also been trailblazing the use of Design Thinking approach in our internal account planning process; with some very positive results.
If you want to know more about Design Thinking I would encourage you read the post from a fellow SAP colleague – Heike van Geel – “Design Thinking Year of the Dragon at SAP – 10 Tips on Facilitation”  There is also a good 2 minute Design Thinking with SAP intro video on YouTube.
3) If you could be a superhero, who would you be?
It’s got to be Superman!  Flying, superhuman strength, laser eyes ….  Not sure about how convincing his glasses disguise really was thought!!!  My earliest memory of a superhero is Superman, mainly from the movies, so for me he is the original superhero. (in the late 70’s / early 80’s the Superman movie special effects were state of the art!)
Thanks once again to Jason Cao for his excellent training, coaching and inviting me to Blog It Forward.  It is now my turn to Blog It Forward to others so Blog It Forward to Adrian Simpson, Steve Mawby, Richard Stokes, Ellie Lamey
Here are your three questions:
1. What is the strangest place you have ever been?
2. What is your favourite board game?
3. What is the best thing about working for SAP?
Interested in Blog It Forward? – make sure you check our the Blog It Forward Chain.
You must be Logged on to comment or reply to a post.
  • Nice family pictures and thank you for sharing.

    My favorite super hero is Batman, because growing up I thought the TV show was the coolest thing going.

    Nice to meet you, and thank you again for BIF participation.


    • Hi Tammy - Many thanks! 🙂   My son (5yrs old) says Batman... but in the next breath Spiderman, but then says actually Batman and Superman together are quite good 😆

  • Hi Matt,

    Welcome to the #BIF!  I really enjoy getting to 'meet' so many people.  I know what you mean about how kids can really amaze us.  Mine are 12 and 19, and still continue to do so. 

    And congratulations on becoming a Design Thinking Practitioner!

    Superman is great - and since I was a fan of the Tudors, I also can't wait to see Henry Cavill as the new Superman.


  • Hi Matt,

    Great post! It is nice to hear that you are seeeing postitive account planning results while using Design Thinking. I also worked in sales prior to SAP and have been curious to know if Design Thinking has been put to the test. Gald to hear it's working so well!

    Great post!


    • Hi Krysten - yes Design Thinking is really being put to the test - moreover it's bringing about a mindset and a cultural change as we step firmly into the era of "Insight Selling", as opposed to Solution Selling 😎

  • Hi Matt,

    Excellent post! And thanks for taking up the BIF challenge.

    Love the photos of your cute kids. My children also help 'make me run,' and inspire a lot of my own blog posts on SCN. Really looking forward to learning more about your Design Thinking experiences.

    Superman is a nice choice! For me - DareDevil - something about being blind and still delivering justice appeals to me. 😛


    • Hi Jason - Many thanks indeed!  It's great to be part of the SAP community network, and obviously equally great to have such an insipring coach (Jason Cao - you might have heard of him 😉 )

  • Hi Matt

    Loved this post - your kids are adorable!  My children are also my inspiration.

    I was especially impressed to see the work you have been doing with Design Thinking.  I am a HUGE fan of this mindset (and our DT tools) to engage with our customers and have seen the impact too.  DT really does make a difference 🙂

    My Superhero would be WonderWoman - lasso of truth, bullet proof bracelets and tiara as a weapon, plus a killer outfit!!  I could definitely use the Lasso of Truth in many SAP/customer/partner situations!  😉

    • Hi Sara - many thanks!!!  At time of writing this I have been at SAP for a year! Time flies when you are having fun!  It seems quite a while ago since we had our first chat 🙂

  • Hi Matt!

    You have very cute kids! It is nice to hear that you have a passion for Design Thinking.(Especially since I am part of the Design Thinking Team) 🙂

    I am looking forward to your future posts! Keep it up!

  • Hi Matt,

    Good Day! 🙂

    Thank you so much for sharing about you and your experience. It was very interesting and different to read you BIF. Keep up the good work. Thanks for sharing exceptional blog. Keep rocking and sharing new innovation and ideas. I love to read your blogs and happy to comment it.

    Have a Wonderful day!



    Hari Suseelan

  • Thanks for sharing this, Matt!

    You reminded me that I definitely wanted to make some time this year to look into design thinking.

    I love the little diagram. It reminds me of the sources of many of the real world problems come from people missing one of the steps. Bright and extrovert people skip the "look" (or "listen") bit and make up wonderful thonks, that don't solve the problem at hand. Bright and introvert people get steps 1 and 2 right, but forget to take action. And not so bright people tend not to excel at the 2nd step. 😉