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Author's profile photo Michelle Schooff

SAP Retail & Consumer Products Forum: Delivering a Better Shopping Experience

Personalizing the shopping experience requires improving manufacturer and retailer collaboration –  engaged shoppers are more valuable to both brands and retailers.

How connected are you with your customers?  Are you consistently the first to market with products and services that your consumers want?   Are you able to analyze customer data and shopping history to affect demand planning in real-time?

We are very excited in SAP Retail to hear from best-run organizations at SAPPHIRE NOW that leverage buying behavior to drive new product creation, better inventory and merchandise management and a personalized shopping experience that builds meaningful customer loyalty.

SAPPHIRE NOW will feature a new event this year—the Retail & Consumer Products Forum on Thursday, May 16th.  We are so delighted to feature stories from our customers from around the world.  Retailers like Loblaw, El Dorado, Office Max, Maidenform Brands, Charlotte Russe, Hobby Lobby, Kingfisher and more!

Join us at SAPPHIRE NOW to learn how you can create personalized shopping experiences that build meaningful customer loyalty in your stores.  For more information visit .

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