SAP HANA: Inside the Tornado
After the great post of Vishal Sikka on “SAP HANA Crossing the Chasm” and the recent release of the 1Q results of SAP where the SAP HANA revenue has tippled year over year, I feel like saying: “Of course it has crossed the Chasm but now it is inside the Tornado!”
I had never had any doubt that SAP HANA will be huge success for SAP and the ecosystem. Nevertheless during 2012 I was missing to see more real traction with the customers at least in the market that I cover, Spain, Portugal, Greece and Israel. You might say “Jee you are in the real crisis market” which is not fully true but especially those markets have a huge opportunity for SAP HANA. Being able to determine the profit of an opportunity at the very moment gives you a lot of competitive advantages and I think that nobody will be doubting the value of real-time anymore. Customers were excited about SAP HANA and really got the idea but there was just this one big obstacle to overcome. The pricepoint!
This has been smartly tackled by SAP in 1Q and it seems like that the success was so good that they are repeating now again for 2Q. I have seen very important deals close in the last Q of those customers who looked at it already in 2012 but did not take the decision. Now they are on it and the heat is on for the SAP Ecosystem to build matching offers.
The exciting thing for me is that the ball is rolling with speed and growing with every turn. From an infrastructure perspective we are working now to adapt to the new market scenario and trying to match it with proposals that will allow more customers to jump onto HANA and get the value they are expecting. I am seeing very similar things happening as well on the integrator side.
The good news about HANA is to me really that it is exactly not what many out there think. It is not just a “in-memory Database”, it is a large leap towards in-memory computing and it is a tool which changes very importantly the way we do business.
The latter impacts the way we have to sell to our customers as well as how our customers are conducting business in the future.
Great to be part of it