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On April 17, 2013, twenty MBA students from the Fuqua School of Business at Duke University attended “A Game Changer: In-Memory Computing Using The SAP HANA® Platform.”

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Led by John Baxter, SAP University Alliances program manager (pictured center), and supported by Amanda Cousins, SAP HANA Solution Engineer, the students learned about SAP’s innovation platform…analytics, mobile, and SAP HANA; heard about challenges and opportunities with “Big Data”; gained insight on in-memory computing with the SAP HANA platform; and explored educational resources including a fun competition using the Customer Usage Analytics “test drive” at saphana.com. The students were shown how to learn more about SAP HANA and engage with the SAP community.

Students shared their enthusiasm for SAP and HANA afterward, including “I didn’t realize SAP has gone so far with analytics for “Big Data” and “Thank you for explaining the business context around big data and in-memory computing, and how HANA is enabling dramatic changes.” And “the hands-on experience with HANA made me see that SAP has become really easy to use, and the speed is amazing!”

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