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As there are a number of questions I repeatedly get asked about Twitter, I have summarized the answers in this blog.

1. What is #FF?

2. How do I monitor an event on Twitter?

3. How do I Tweet through LinkedIn?

1. #FF or Follow Friday

It’s an opportunity to say thank you and recommend other people on Twitter to follow. You simply use the hashtag #FF and then list the @handles of the people you suggest to follow. Personally, I think it is nice to add some verbiage in regards to why this particular Twitter handle is follow-worthy.

2. Monitoring an Event

To monitor an event, you first of all need to know the hashtag. Example: #SAPPHIRENOW, an event SAP puts on every year.  Simply go to Twitter.com and enter the hashtag into the search box: #SAPPHIRENOW. You will see any Tweet that has used the hashtag. To join the conversation, use the hashtag yourself. Of course, you cannot just follow and engage with people at events this way, but you can monitor any hashtag e.g. #innovation or #yoga. Try it by searching on the hashtag #FF.

Twitter FAQ: #FF, Monitoring & More; MarketingXLerator, B2B Social Media Marketing

3. How do I Tweet through LinkedIn?

The advantage of tweeting through LinkedIn is that you can post a status update to LinkedIn and Twitter at the same time. Simply connect your Twitter profile with your LinkedIn profile.

Here is how:

  • Log into your LinkedIn account
  • Go to your account settings (by clicking on your name in the right hand upper corner of the page and choosing “Settings”)
  • Find “Manage your Twitter Settings” and add (or remove) your account
  • If you like, choose “Display your Twitter account on your LinkedIn profile”.

B2B Social Media Marketing                    

Now when you post a status update on LinkedIn, you can choose to Tweet it at the same time. This also works if you are reading an article that you’d like to Tweet. Instead of Tweeting it, you choose LinkedIn from the “Share This” list and take care of it in one instance.

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4 Comments

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  1. Tammy Powlas

    Hi Natascha,

    Thank you for sharing.

    I always wonder if cross-posting works/helps.

    I read a book at the library that says you shouldn’t cross-post, so I don’t cross post on Linked In/Twitter.

    What are your thougthts?

    Regards,

    Tammy

    (0) 
    1. Natascha Thomson Post author

      Tammy & Steve:

      you make a good point. Cross-posting is a contentious issue that has been discussed in length on SCN blogs also. It comes down to preferences, I think.

      As I don’t use LinkedIn as much for “news” but Twitter, I find that cross-posting on LI & Twitter is ok. There is so much information, that I wonder if people see my posts at all. This also allows me to post information directly to groups on LI. The important thing is to write it in a way that is applicable to both channels.

      I personally don’t like it when people post their Tweets on Facebook, just because I see them as separate vehicles; FB mostly private, Twitter work. And the Twitter style for me does not work on Facebook. Very few people do it right.

      I also believe in posting the same blog on multiple sites, just because I don’t think most people will see it twice; plus, if they see it, they don’t have to read it again but can ignore.

      But, I am not saying my way is the right way. Some studies on the topic would be great ;-).

      Best, thanks for taking the time to comment,

      Natascha

      (0) 
  2. Steve Rumsby

    I’ve never been a fan of cross-posting, at least cross-posting of everything. Mostly it results in me seeing the same thing multiple times, which is just annoying! I will do it occasionally, for stuff I want to direct at particular audiences. There are people who I know follow me on Google+ or Facebook but not on Twitter, for example, so I will sometimes post both to Twitter and one or other of G+ and FB.

    Just my 2p.

    Steve.

    (0) 
    1. Natascha Thomson Post author

      Tammy & Steve:

      you make a good point. Cross-posting is a contentious issue that has been discussed in length on SCN blogs also. It comes down to preferences, I think.

      As I don’t use LinkedIn as much for “news” but Twitter, I find that cross-posting on LI & Twitter is ok. There is so much information, that I wonder if people see my posts at all. This also allows me to post information directly to groups on LI. The important thing is to write it in a way that is applicable to both channels.

      I personally don’t like it when people post their Tweets on Facebook, just because I see them as separate vehicles; FB mostly private, Twitter work. And the Twitter style for me does not work on Facebook. Very few people do it right.

      I also believe in posting the same blog on multiple sites, just because I don’t think most people will see it twice; plus, if they see it, they don’t have to read it again but can ignore.

      But, I am not saying my way is the right way. Some studies on the topic would be great ;-).

      Best, thanks for taking the time to comment,

      Natascha

      (0) 

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