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By Sam Sliman, President
Optimal

The ability to process and analyze data has always been critical for our clients, but with today’s exponential data growth and increasing reliance on advanced analytics, crunching massive amounts of data to put accurate and timely information into the hands of decision-makers and drive mission-critical business processes has never been more vital. Doing this successfully hinges heavily on the quality of data, which is increasingly difficult to ensure as volumes soar. ‘Garbage in, garbage out’ may be a cliché, but it is also a truism, and the consequences of bad data can be dire. However, as is often the case, challenge and opportunity go hand in hand. While exponentially growing data volumes pose significant challenges, the potential value of this data is enormous. From increasing operating margins to reducing costs to achieving efficiency gains to driving revenue, data properly harnessed underpins new waves of competitive advantage, productivity, innovation, and growth. SAP BusinessObjects Information Steward, part of SAP solutions for enterprise information management (EIM), offers a range of tightly integrated data management tools within a unified framework to address many of the data quality issues that plague businesses today. Most importantly, Information Steward’s intuitive, role-based user interface enables business users to take direct control of data quality.

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