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This is the first blog post in the “Road to SAPPHIRE” series chronicling the SAP Retail team’s efforts before, during, and after the SAPPHIRE NOW 2013 conference.  Click here to read other posts in the series as well as additional writings by Michael Schulze.


This is an incredibly exciting time to be part of the SAP story.  It’s a story about understanding – I mean really understanding the challenges of our time and combining innovation, sustainability, creativity, and design to make the world run better and improve people’s lives.  A story that includes thousands of customers, partners, users, and employees worldwide.

As Senior Vice President and General Manager of Retail, I want to invite you to join me and my team for a special behind-the-scenes look as we prepare for the biggest SAP event of the year – SAPPHIRE NOW 2013!  Over the next six weeks, you’ll read about:


  • The customers who trust us with their shoppers and profit from it
  • The partners who co-innovate with us to help retailers sell more
  • The women and men who make our retail solutions a reality
  • Live SAPPHIRE NOW coverage from our SAP Retail blogs and social media channels

Finally, I’ll be providing my takeaways from SAPPHIRE NOW after having spent time with our current retail customers and our customers-in-the-making.

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SAP Retail makes it matter at SAPPHIRE NOW 2013 on May 14-16 in Orlando, Florida.

Why all the fuss, you ask? It’s easy – our customers deserve nothing less.  For 40 years and counting, we’ve been a strategic enabler of the global economy, running on more than 190,000 businesses, touching more than 63% of the world’s financial transactions, and positively impacting half a billion people. With a reputation like that, we have an obligation to make SAPPHIRE NOW a world-class experience for our customers, showcasing the best in applications, analytics, database and technology, mobile, and the cloud.

Making it Matter

Speaking of our customers, SAPPHIRE NOW 2013 is gearing up to be more about you, our customer, than ever before. Your challenges.  Your needs.  Your customers.  This year, you’re going to see, hear, and experience real-time retail, customer-centric business processes, mobile applications, and how to create a dynamite personal experience for your own customers.  These aren’t marketing terms, these are the priorities we’ve been hearing loud and clear from the field all year long.  Priorities our teams envisioned with you, our customer, using cutting edge design thinking methodologies.  Priorities we co-innovated with you.  Priorities that matter.

In the end, that’s what SAP Retail is all about: making it matter.  For your shareholders.  For your employees.  For your customers.  This May in Orlando, Florida, I want to meet you face-to-face and find out how my team and I can make it matter for your organization.  Whether you’re a returning customer or are thinking it’s time you join the SAP family, I urge you to come on down, experience real-time retail, and get ready to run like never before.

Register for SAPPHIRE NOW and ASUG (May 14-16, 2013 in Orlando, Florida).

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