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Trade and Consumption in 2030 – Results of an Innovation Project

Written by Ulrike Greiner Heinze and Desiree Klein


How do trade and consumption develop over the next 20 years? How does demand change for the consumers and customers of tomorrow and what needs and aspirations do they have? How and where do we want to purchase in 2030, and which impact do we have on it?

In cooperation with Migros and the GDI Gottlieb Duttweiler Institute, SAP has analyzed emerging trends and outlined possible future scenarios regarding retail and consumption. Crowdsourcing (online brainstorming with, science fiction impulses, and the analysis of mega trends were used to find alternatives to conventional supply. A broad range of ideas has been developed further with representatives from Migros, SAP, GDI, and other experts.

The results were collected in the following study by GDI and a video prospectively looking at the topic:


GDI study (German only)

• Retail Video on YouTube: English / German


These materials aim to encourage discussion and debate, and to provide guidance for developing innovative concepts. In case you have questions or wish
to get further information, please contact:

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