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Businesses have learned that creating strategies based on a specific technology is not always the most efficient approach. By building a business strategy that focuses on maximizing the efficiency and effectiveness of the business, companies can step back from a ‘device-based’ approach to form a plan that creates room for a company to grow alongside new technological advances. This, however, requires businesses to “step back and look at the larger picture.”

According to Christopher Koch’s article “Stop Thinking Mobile Devices and Start Thinking Strategy” there are four basic approaches that companies can take to effectively use a mobile-based strategy while creating room for the company to change with technological-times:


Define a mobility vision. Thinking about the business goals for mobility helps us rise above the chaos of trying to figure out where all these devices and OSS will go next. Let’s just assume that employees will be able to do anything from anywhere and go from there. Give the vision a timeline, too. It should provide an outlook on where your enterprise mobility strategy will be in five years.

Create a mobility management framework. Mobility isn’t just about provisioning and securing devices, it’s also about who should get them and why. Provide more detail for applicable use cases (for example, salespeople will get a lot more out of mobility than your administrative folks) and determine the best way to address governance—perhaps via a mobility center of excellence.

Establish a mobility Eco-system. A real vision for mobile needs to go beyond setting up provisioning relationships with telecom and hardware vendors. For example, IT needs to find reliable sources for creating apps that will never show up in any online store. IT must also set up relationships so that business people with instant, anywhere access to data can start thinking about how they can reinvent their processes (perhaps even their business models).

Define an infrastructure road-map based on the vision. Once you contemplate the possibilities for mobile beyond the devices, the whole infrastructure picture changes. For example, proving real-time analytic capability at the device level (as opposed to simply porting a static view of data to the device) has much bigger planning implications for IT than simple mobile enablement.”(Koch)

Resources:

Koch, Christopher. Stop Thinking Mobile Devices and Start Thinking Strategy”: <http://blogs.sap.com/innovation/mobile-applications/stop-thinking-mobile-devices-and-start-thinking-strategy-02110”

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