I have arguably one of the best jobs in the company, and certainly one of the best jobs in communications. I am forced to travel to places like Barcelona and Orlando to report from the big SAP events. Already this year I’ve had the privilege of attending the Field Kick-Off Meeting (FKOM), the Development Kick-Off Meeting (DKOM), and CeBIT, the world’s biggest IT trade fair. Each of these events has a different focus and a different target audience. FKOM and DKOM are both internal events, the former a field event where smartly-dressed sales executives come together to learn the direction for the year. DKOM, as I discovered when I visited for the first time this year, is where guys with long hair and ponytails outnumber women with long hair and ponytails, and geek is not a pejorative.
But the event of all events, the jewel in the SAP event crown, is SAPPHIRE NOW. This is where the entire company rallies behind one common goal, where the product evangelists and the account managers join forces to bring the most innovative business conference experience on the planet to our customers and partners.
What I enjoy most at these events is meeting so many different people, with such unique talents, from all over the world. And my first reaction is usually, ‘Wow, I want to interview this person. I want to tell their story. I want to know how they got from there to here.’ This year I am going to focus on employees who work in the Ecosystem & Channels area of our business and on the colleagues in marketing and communications who support this group. You’ll be reading about the partner marketing teams, the media relations and analyst relations teams, and the event team. And many many more.
And arguably, many of these people believe that they have the best job in the company. Bets?