Travel Loyalty Programs Are Dead — And That’s Good News

Good News to those who have invested in the ability to deal with loyalty as part of the customer experience … as it actually happens.

Loyalty programs as we know them are dead.After years of playing the game, frequent customers like John Peppin are saying, “enough is enough.”Peppin, the director of a medical center…

http://www.linkedin.com/today/post/article/20130324175840-332179-travel-loyalty-programs-are-dead-and-that-s-good-news