At the CRM 2013 conference last week, high tech attendees learned how to better understand, be more engaging, relevant and more instantly responsive to their customers with 360 Customer solutions. It’s not enough to meet the needs of existing customers. High tech companies need to take advantage of today’s trends such as mobile, cloud, social and predictive analytics to be more than just a vendor. Sessions focused on how to build more relevant targeted marketing campaigns in real-time, how to improve first call resolution to be more responsive, how to enable the sales force with mobile apps for smarter customer engagement and how to use social channels for better understanding of the customers needs. All these solutions available via rapid deployment services to be up and running in as little as a few weeks.
Overall a great week learning how best run businesses are engaging with customers like never before with SAP 360 Customer.