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2013 IT Market Trends and Predictions


Enterprise software is in the midst of a massive transformation across all dimensions.  2013 IT market trends underscore this paradigm shift.

Worldwide GDP is projected to grow less than 3% in 2013 and continues to be soft. Massive monetary stimulus pumped into many countries over the past 18 months will have some positive impact on growth. The IT market in particular is poised for relatively strong growth at ~5%. A further deep dive into the IT market reveals that software continues to be the growth engine while hardware is witnessing tough market conditions. This sentiment was also shared by Wall Street, based on recent earnings from several key vendors.

Back to the software market – steady growth is expected here. Analysts predict that software will grow ~6.4% (more than double the size of GDP growth) in 2013. A variety of aspects contribute to this growth in both consumer and enterprise software, including a rapidly expanding middle class, millennials becoming mainstream, anytime, anywhere data, ever expanding human and business networks, and a steady shift from cap-ex to op-ex.

Enterprise software – this area is expected to grow across all of its key pillars – applications, analytics, mobility, cloud, and “Big Data”

  • Applications: Analysts predict  greater focus on UX and integration
  • Analytics: Data discovery, predictive analytics, and context aware data will be key in 2013; usability relevance and speed will drive adoption of analytics
  • Mobile: Enterprise mobility moves beyond BYOD; increased focus on M2M, industry specific solutions, and developer adoption
  • Cloud: M&A spree to continue; integration, platform, and services will be pivotal as cloud expands into newer markets
  • “Big Data”: Becoming more mainstream; real time integration initiatives will heat up

In addition, social will proliferate across the enterprise while networked supply chains will be a key component of B2B collaboration.

These trends, distilled from various analysts, validate SAP’s strategy, investments, and its path forward in 2013.

Check out SAP’s business innovation site to learn more about the 2013 trends.

For additional insights on these specific categories, visit the following blogs on:

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