Analytics: Key Trends for 2013
Business analytics has evolved dramatically from its humble beginningsin core data warehousing more than 30 years ago. It has evolved from simple decision support solutions, to advancements in business intelligence (BI), enterprise performance management (EPM), and, most recently, intelligent data concepts and predictive analytic applications. Companies have embraced the value of analytics – solutions that combine data and analysis to drive insights – to help them differentiate, become more competitive, and make better business decisions. Today, at the forefront of analytics, SAP helps develop and bring to market the latest technology innovations while keeping a close watch on emerging trends.
A Pervasive Culture of Analytics
Almost everyone in your company can benefit from some form of analytics. Employees want to make their jobs easier – and you want them making betterd decisions. In the past, powerful analytic tools were reserved for a select few who had mastered data manipulation and reporting. Such data gurus were the only ones who could build the complex models required – making them de facto gatekeepers. Today, however, technology puts powerful models and endless data sources into more hands, supporting better decisions from the shop floor to the C-level suites.
Thanks to advancements in cloud and mobile technologies, analytics are now available everywhere from your basic laptop to the latest smart device – and from client sites to buyer meetings to airport dinners. Mobile access puts near-real-time analytics at the fingertips of all employees, all the time. KPIs were once watched monthly, quarterly, or annually; real-time analytics now enable daily analysis of emerging trends. And exception reports identify areas in need of change, from the monthly financial close to the highest-level corporate KPIs.
No Data Off Limits
It takes little time for an organization to amass a large historical database. Until recently, translating database data structures into meaningful analytics was time consuming and difficult; analytic solutions simply eliminated much of the detail in exchange for a timely analysis of summary data. Find a variance, and you’d have to engage a team of experts to dive into the details.
With in-memory computing, however, data volume and level of detail are no longer limiting factors. Every piece of data can be used, generating richer, more meaningful analysis. Users quickly find meaningful information within the analytic system. And analysis of big data lets companies skimp on neither volume (important for establishing trends) nor detail (important for investigating variances). Intelligent data also makes it possible to analyze social media, incorporating and analyzing unstructured data such as customer product reviews, satisfaction surveys, and Facebook posts.
Getting Sophisticated Just Got Easier
Now that sophisticated analytic capabilities no longer have to be built from scratch, both business users and IT departments benefit.
Learn More
To find out more about how analytics services from SAP can help your company develop a customized roadmap that supports adoption of new technologies
over time and unlocks the business value of analytics, please visit our sessions at SAP Financials Insider 2013 in Las Vegas March 18-22. Our sessions will include how to maximize forecast accuracy with SAP BPC on HANA, and managing financial performance to improve your bottom line. Also, please
visit us online.
How have these trends in Analytics impacted your organization recently?
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