Attending the CRM 2013 Conference? Learn How to Improve CRM with Social Collaboration

What better way to manage and interact with your customers than via social collaboration tools? By adding social capabilities in your work, you can leverage your existing software investments in order to shorten sales cycles, enhance your customer service operations, plan marketing strategies, and increase customer and employee engagement. SAP Jam offers a foundation that brings social and collaborative capabilities to the context of your work—in your applications, on your devices, and to your business processes.

To get a better idea of what we’re discussing, check out this video showcasing the integration between SAP CRM and SAP Jam to enable social collaboration for sales, service, and marketing. The beauty of the product is its extensibility. You can not only leverage SAP Jam’s out-of-the-box capabilities, but also the power of APIs for your custom social needs and integration into other solutions. It’s powerful stuff.

https://youtube.com/watch?v=952l7G8y84g

If you’re among the lucky attending the CRM 2013 event in Las Vegas March 5-8, you are ensured a robust agenda packed with strategies to better manage your customers. At the conference learn how the social collaboration capabilities within SAP Jam enable you to deliver winning customer experiences. While the “social” theme is a hot topic and will pervade the conference content, be sure to check-out specific sessions on SAP Jam.

Hands-On Workshops

That’s right – you can test out a live demo system in one of our five 45-minute Hands-On Workshops. Roll up your sleeves and learn how SAP Jam enables you to deliver winning customer experiences through social collaboration. See how to use SAP Jam as a collaboration platform where teams can come together to shorten sales cycles, enhance your customer service operations, plan marketing strategies, and increase customer and employee engagement.

Hands-On Workshops are scheduled for:

• Tuesday, March 5 at 1:30pm
• Wednesday, March 6 at 2:30pm
• Wednesday, March 6 at 4:00pm
• Thursday, March 7 at 4:00pm
• Friday, March 8 at 9:00am

Presentations

• March 5 at 4:30pm: “Leverage social collaboration in SAP Jam to deliver winning customer experiences”. In this session, SAP’s John Garrish (@Grrsh) shares how you can add collaboration where you work to shorten sales cycles, enhance your customer service operations, plan marketing strategies, and increase customer or employee engagement.
• March 7 at 2:30pm: “Improve the effectiveness of marketing campaigns by harnessing the combined power of social media and SAP CRM”. In this session, SAP’s Jainender Kumar examines how new SAP social media and collaboration tools like SAP Jam can not only help run effective social networking campaigns, but also let people collaborate, share, and develop campaign artifacts and collateral.

Join the dialogue and follow the #CRM2013, #SAPSocial, and #SAPCRM hashtags to access feeds on event content and conversations. Live at the event, SAP will be doing a fascinating, real-time social media sentiment analysis of the Twitter key trends surrounding the show. See you in Vegas!

To learn more about SAP Jam, don’t just take our word for it – see what press and analysts have said:

“Truth is, SAP isn’t willing to concede this market to the likes of Salesforce.com, Jive Software, Lithium, or Microsoft, which now owns Yammer as well as SharePoint…SAP is trying to snag a big, fat portion of the next frontier in enterprise software: tools to manage interactions with employees and customers in social media In a brash challenge to Salesforce.com, SAP is selling new social tools for salespeople and call-center workers.”

SAP Challenges Salesforce.com
Julie Bort, BusinessInsider

“The risk to Salesforce if they don’t address this misplaced picture of their ecosystem…is that someone else is going have a compelling story that does. …The most direct threat, ironically may come from SAP, if they don’t shoot themselves in their own foot. SAP GVP Sameer Patel created a compelling social ecosystem that is threaded throughout by an entirely redesigned cloud-based collaboration focused product and services line.”

Dreamforce 2012: Dream A Little Dream of (with) Me: Part 2
Paul Greenberg, the “GodFather of CRM”, ZDNet

“With SAP Jam, SAP moves to the front of the pack for enterprise social collaboration solutions. It is a rich, social platform that supports multiple collaboration modes, making it much more useful to wider swaths of a mid-sized to large company.”

SAP Jam: Social Collaboration the Way People Want It
Tom Petrocelli, Enterprise Strategy Group