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Yesterday I had the pleasure to talk in Mannheim about Design Thinking during the “Technologietage” from the DSAG, the german SAP user group.

Although the focus were clearly pure technological topics like the latest stuff from our labs (HANA, SAP Cloud, SAPUI5, mobile or how all of this fit together) it was a very positive experience for me to talk about how user-centered innovation could be achieved using Design Thinking methodologies. Not the technology should be the starting point but the user and her or his needs. This message was well-received and the long and energized discussions after my talk showed me, that there is a high interest into this topic.

If you are interested here are the presented slides (German only).

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  1. Stefan Wolf

    Hello Jochen,

    when I first read the Title of your Presentation in the Program I thougt something like:
    “OK, lets see which model-driven heavy-weight procedure now is seen as the best by SAP”.


    Thank you for that topic! It is the 100% opposite from my initial expecations!

    I   really did like your presentation! It was refreshing, inspiring, enjoyable!

    I really keep some points in mind for project work in my future.

    The slides also where excellent!

    I really think that this type of working will be more and more done in future. Hope we all are fast and open-minded enough!

    Thank you and Regards



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