SAP @ Mobile World Congress 2013 – Day Two
Today I want to talk about what we’re doing in the Connected City campus area. What a cool concept this is. A real city street set up in the heart of Mobile World Congress – complete with a Town Hall, a Department Store, a Hotel….you name it. The idea is to show how the Internet of Things will transform our daily lives. SAP is proud to be a highlighted partner with both Deutsche Telekom and with Vodafone in their areas within the campus. In DT’s campus, we are showcasing a Smart Logistics scenario around a real-life deployment at the Port of Hamburg. And, at Vodafone, we are talking about the future of the Connected Car.
At first blush, it may seem strange that Telcos would be talking about Smart Logistics or Connected Cars but think about what it takes to enable either of these. Networks, of course, but it’s much more than that and it’s right up Telcos alley. It’s about collecting and analyzing truly massive amounts of data in real-time. It’s about being able to handle very complex billing scenarios. And, it’s about having a long standing tradition of running a service excellence business – something that traditional product-centric companies have not had a lot of experience doing.
It seems that almost every vertical industry is embracing the concept of M2M of the Internet of Things. But, I believe these companies are going to turn to their trusted service providers, Telcos, to make it actually happen for them. And, it will be about a lot more than just providing connectivity. It’s going to way beyond that. When Ford Motor Company starts exhibiting in a big way at a Mobility conference, that tells me that they are looking for Telco partners to help them realize the vision that they have for their business and products.
Looking forward to what Day Three brings….