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Author's profile photo Former Member

Time To Polish Up Your LinkedIn Profile For #SAPPHIRENOW

It’s SAPPHIRE NOW season! So before you start tweeting, blogging and Instagramming, you need to polish up your social profile! Optimizing your social media / LinkedIn profile is key to you managing your social brand and making that great SAPPHIRE NOW impression whether you are a sales executive or marketer! Using this The Perfect LinkedIn Profile Blueprint will help you make your social brand work a little harder for you!

At SAP’s FKOM we provided social media brand tune-ups using a similar format as the blueprint outlines.  Many of the 2,000 people who stopped by our Social Media Genius Bar had their profiles tweaked and enhanced to highlight their true brand! There are many platforms on which your brand can excel, however, one of the key components to your social brand is your LinkedIn profile. LinkedIn is the digital hub for your experience and network of past, present and future clients! You need to invest some key time into your profile because it is the first thing that your contacts check out when they meet you are going to meet you. Did you know that LinkedIn states that only about 50% of users have a completed profile? This under-completed profile is an enormous missed opportunity to be found and to position your social brand!

How To Build The Perfect LinkedIn Profile

Use this social media blueprint to help you build your perfect LinkedIn Profile.

Perfect LinkedIn Profile Blueprint

2013 LinkedIn Profile Character Limits

Knowing the space with which you can work in your LinkedIn profile is key to helping you build your perfect social brand! Here are your character limits:

  • Headline – 120 characters to fill with keywords and a short story about you!
  • Summary – 2,000  characters to tell the story or YOU with keywords and  accomplishments
  • Experience/Position Title – 100 characters to sum up your official experience in a title, or something more creative with keywords
  • Experience/Position Description – 2,000 characters to use keywords to sum up your role and your key accomplishments. Make sure to format this area to make sure it is easy to read!
  • Skills & Expertise – 61 characters for the 50 skills you can list
  • Status updates – 700 characters for an unlimited times per day, however, I recommend only one or two per day. And you can include a hyperlink if you need more room!
  • Groups – 50 groups is your limit, so pick them wisely to show others with whom you are keeping company!
  • Education/Degree – 100 characters to explain your degree to include relevant keyword phrases
  • Education/Activities & Societies – 500 characters to give an overview that can tie into your career
  • Education Description – 1,000 characters to offer an overview of what you studied and how it is relevant to your career
  • Additional Info/Interests – 1,000 characters to further explain your background and show how interesting you really are!
  • Honors & Awards – 1,000 characters to shine the spotlight on YOU! Even if you won a sales award, it’s a great accomplishment to list!

I would love to know if you have a tip or trick with the way you use LinkedIn! If you do, please comment below. You can also follow me on Twitter @GerryMoran.

Good luck with fine-tuning your social brand with the Perfect LinkedIn Profile Blueprint! Once you update your profile, please reach out and link in to me at


Director, NA Social Media Marketing

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      Author's profile photo Susan Keohan
      Susan Keohan

      Hi Gerry,

      Would you care to comment on LinkedIn Endorsements?  Because while I deeply appreciate any I have received from people who do know what I do, there have also been plenty of endorsements from folks with no clue.

      I personally don't see 'endorsements' as being of any value; LinkedIn seems to have made a big mistake by making endorsements so frictionless; I wager a large number of them are merely done by mistake.


      Author's profile photo Graham Robinson
      Graham Robinson

      I agree Sue. In fact the deluge of push marketing from LinkedIn is starting to make me think they may have "jumped the shark".

      Author's profile photo Susan Keohan
      Susan Keohan

      Oh and what about 'Your resume is in the top 1%'!! 

      That's a real downer if you haven't gotten one 🙁

      Author's profile photo Graham Robinson
      Graham Robinson

      I didn't get that one. 🙁

      But I did get one saying that the number of my profile views puts me in the top 10%. If that was really true then it would be proof that LinkedIn is a failure.

      Author's profile photo Susan Keohan
      Susan Keohan

      I got neither of those messages - which is just more proof, Graham 😉

      Author's profile photo Steve Rumsby
      Steve Rumsby

      It is starting to make me think it is time to delete my account. Really not sure what I get from it. Other than spam, er, I mean marketing.

      Author's profile photo Former Member
      Former Member

      LinkedIn is full of Recruitment "Voyeurs"....sorry I mean "Head Hunters"...........