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Author's profile photo Julie Stoughton

SAP @ Mobile World Congress 2013 – Day One

Day one is over and wow…….what craziness.  A new home, new exhibitors, and bigger exhibits than ever.  I might be a little biased but SAP’s booth is really amazing.  Approximately 700 sq mt (that’s 7,500 sq ft for us Americans) and a double decker.  It’s really beautiful and the “Experience Zone” concept that we are showcasing really resonates with customers. 

We started the day, and the event, off with the huge Ericsson press conference.  With close to 150 journalists and influencers in attendance, it was the perfect place to announce our new partnership to aggressively go after the burgeoning M2M market.  It was exciting to see Sanjay Poonen stream live from Hawaii to co-announce the deal with Ericsson’s CEO, Hans Vestberg.  Many of the follow up questions from attendees were about the SAP partnership and how we can help drive penetration into the enterprise market – why, that’s exactly what we’ve been saying! 

To get a sense for some of the follow on coverage, see the links below:

Our “Live from MWC” program got off to a great start with over 10 videos being created in the first day alone.  Check out video that I conducted with Monte Hong, Managing Director Global Communications Industry at Accenture about the Consumerication of IT in the Telco industry. 

Looking forward to seeing what the next few days will hold for us!  Hope to see you there.

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