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Database Talk at TDWI in Las Vegas

Did you know SAP attended the TDWI conference last week, Thursday 18th to 20th? And that the new release of Sybase IQ was launched throughout the event? I want to travel back in time with you today and show you some impressions from the show floor.

The show started for us with the BI Executive reception on Monday evening. We had a table set up to show the concept behind SAP’s database strategy, how Sybase IQ and HANA play together and what people can expect with the new release of Sybase IQ.


On the first official day of the conference, there was a lot of booth traffic from people walking by and listening to our sessions. The HANA pod and presentation was full with many interested attendees. The HANA Academy.


One of the highlights for me was an executive speaking panel, lead by Philip Russom. The key question was: How do I select the right technology to fit my company’s data strategy? Dan Lahl from SAP highlighted several customer use-cases, which helped to understand the issues customers really want to solve as part of their data strategy.

Top Tweets from the panel:

  • @eric_kavanagh: Dan Lahl, SAP » Could #HANA change the way companies manage data? Well, yes! @SAP #SybaseIQ
  • @BIReporting: SAP Sybase IQ 16 Helps Enterprises Reveal Big Data Insights #BI
  • @sDataManagement: @BILeadership: @SybaseIQ pushing “Real-time Data Platform” that combines DBMS assets of Sybase and SAP. One platform, multiple capabilities. @jcjaks @TDWI
  • @BigDataGeeks: SAP goes extreme in Big Data Insights – SAP Sybase IQ 16 Delivers Unprecedented Power & Insight at the Rt. Price #TDWI
  • @prussom: Up next at #TDWI = panel of vendor reps from @IBM, @SAP, @Teradata & @Vitra talkin bout fitting tech to data strategy.

In addition, I was lucky to catch David Parker, Vice President for Database & Technology at SAP, in front of the camera. He did a great job explaining what’s new with Sybase IQ.

As a little extra, we gave away Sybase IQ hats to conference attendees.


Bill Rojas and Philip On from the Information Management Team explained Information Steward to attendees in a very comprehensive way. It is a key tool to clean-up data within a company and improve its quality. It is a great tool and I had fun learning more about it while listening to demos.


If you want to know more about the new Sybase release, read the official press release.

For news related to database & technology innovation, follow @SAPDataTech.

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