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Live from MWC 2013 – SAP Broadcast Centre Update

Today was the first day of Mobile World Congress (MWC) 2013 and it was jammed packed with technology and people from around the globe.

This year SAP has a massive space in Hall 7 and I spent the day running our Broadcast centre. It was truly a ‘lights, camera, action’ experience!


Mobile Evangelist Ian Thain (in picture to the right outside the Broadcast centre) and Senior Vice President, Mobile Solutions Management and Strategy Nick Brown kicked off the day outlining what SAP is showing at MWC 2013 and what customers and partners have to look forward to this year. You can watch this interview here.

We spoke to many SAP Mobile partners including HP, Cap Gemini, ATOS, Ingram Micro and more. They all told compelling stories about their relationship with SAP and how they are providing their customers with innovative mobile solutions and enterprise-grade user experiences.

There are many SAP experts here this week to talk to our customers and partners. We were lucky enough to grab time with Cartsen Kress, Senior Director Sales EMEA / DACH mobile Commerce, SAP to chat about Mobile Commerce: An EMEA perspective.

One of my favourite sessions from today was the What is an SAP Mobility Design Center? interview with Oliver Betz, Global Head of Custom Mobile Business. In this session we talk about the fact that there is no one size fits all mobile solution. We outline what a SAP Mobility Design Centers is and why they were created to conceptualize, design, develop, and validate user-centric, custom mobile apps. Watch the video by clicking the image below.


There are many more interviews scheduled for the week with SAP Experts, Customer, Partners and Newsmakers. I encourage you to watch the videos and follow us at MWC 2013. Check out the replays and visit

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      Author's profile photo Shivakumar Vishwanath
      Shivakumar Vishwanath

      Thanks for the updates directly from the MWC13. Working for the OEM  embedded solutions and platforms,  it was great to see the recorded interview  of  Edgar Jager and Alex Bausch, CEO of Veliq  on how they use SAP core tech to offer a mobile Platform as a service.