What’ve You Done for Your Customer Lately?
What does it mean to retailers when they say that “2013 is the year of the customer?” How do you make the shift from broad promotional campaigns to tailored ones that deliver relevant and timely value to an audience of one? How do you design personalized customer experience on terms established by the customer herself?! How can you use innovative technology to help retailers deliver and scale the customer intimacy and product knowledge of the independent boutique or neighborhood store? Are retailers prepared organizationally to take advantage of the new rules of retail?
Join an exciting and lively expert panel of three retail leaders – Live or On-demand:
- Vicki Cantrell (@vmcantrell) SVP NRF and Executive Director Shop.org
- Lori Mitchell-Keller (@LoriMitchellKel) SVP & Head Global Retail IBU at SAP
- Paula Rosenblum (@paula_rosenblum) SAP Mentor and Managing Partner Retail Systems Research (RSR)
Date/Time: Wednesday February 27, 2012 at 11:00 am Eastern
Replays: Available on demand 24 hours after live show
Join the conversation: Send your questions and comments via Twitter with hashtag #SAPRadio
Your Host: Bonnie D. Graham (@BizBreakRadio)