This week I will be talking about Location-Based marketing as it is becoming a big trend in the marketing world.
What is Location-Based marketing?
It is delivering the right message to the right person at the right place and time!
Location-based marketing is pushing targeted content based on mobile location and time-of-day to maximize call-to-action or response.
Examples of different industries that will benefit from Location-Based Mobile marketing are:
- Retail stores
Sports and Entertainment Industry
Other service-based industries