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Location Based Services – next level in mobile marketing

This week I will be talking about Location-Based marketing as it is becoming a big trend in the marketing world.

What is Location-Based marketing?
It is delivering the right message to the right person at the right place and time!
Location-based marketing is pushing targeted content based on mobile location and time-of-day to maximize call-to-action or response.
Examples of different industries that will benefit from Location-Based Mobile marketing are:
  • Retail stores
  • Restaurant Chains
  • Sports and Entertainment Industry
  • Other service-based industries
How it works?


http://blog.protexting.com/wp-content/uploads/2013/02/Location-Based-Marketing-Setup.png

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