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Valentine’s Day is hours away and I know there are plenty of guys out there who have yet to buy anything for their special someone.  I’ve been there, lining up with other empty-handed Casanovas for the same old chocolate and flowers.  Thankfully, I’m appreciated more for remembering to make an effort than for coming up with the gift of the year.  Buying presents in a digital age of retail is all about knowing what to buy, where to get the best deal, how to pick it up – and sometimes where to return it.  

But why rush to buy the same old presents when you can show you care by sharing your presence?  If you really want to score points and splurge, consider taking her on a shopping spree as an alternative to the Old Faithfuls of Valentine’s Day gifting.  

By now, many of you are imagining the old stereotype of bored husbands hauling gift bags while their partners try on dozens of outfits.  Thanks to advances in mobile and social retail technologies, it doesn’t have to be that way.  Plenty of retailers have made it easier for men to help their partners out in stores using mobile apps or mobile-optimized websites:

  • Salesperson too busy?  No problem – check store inventory yourself and find the size or color she’s looking for.
  • Two blouses are better than one.  Check out real-time promotions and exclusive offers she hasn’t considered.
  • Don’t just sit there – connect to competing stores and see if you can find a better deal. 
  • Last but not least, skip the long cash register lineups and pay for her purchases at a mobile point of sale.  Just save some of your credit limit for dinner!

Times have changed and Valentine’s Day expectations are changing too, especially among millenials. This group, currently aged between 18 and 33, look particularly for unique and authentic experiences.  In that light, a shopping spree is a chance for fun and adventure while letting technology take the edge off what used to be a painful experience.  By doing this, you make the statement that she deserves more than chocolate and flowers.  She deserves a unique experienced tailored just for her.  That’s exactly what the new face of retail is all about.  

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