Retail organizations, just like football teams, need the right people using the right tools at the right time to break records
It doesn't start with a dance. In a world where millions are watching, the Baltimore Ravens’ Jacoby Jones ran 108 yards to celebrate the longest post-season kickoff return touchdown in NFL history at last Sunday's Super Bowl. As the spotlight shone squarely on the wide receiver’s victory dance, fans rushed online to talk about it at the rate of 185,000 comments a minute.
We marvel at Jones’ personal achievement. The 28-year-old Louisiana native saw the right opportunity and ran like the wind, but we also know the important thing - the critical thing - is that this game-clinching moment required a team effort. Without strategic planning, intensive training, dedicated coaching, and flawless execution, no records would have been broken. Touchdowns take teamwork.
In the world of retail where millions are served, customer satisfaction takes teamwork, too. Retailers need to come up with series-winning strategies to achieve or surpass their financial goals. This requires the integrated effort of every department in an organization:
Not one of these elements is more important than the other, and success depends on each part of the organization performing at its best. Just like Jacoby Jones and the Baltimore Ravens, retailers need to analyze their playing field, identify ways to perform better, and execute their plans to score big wins. It doesn't start with a dance, but when we keep our eye on the prize and score touchdowns (or satisfy our customers) it sure ends with one.
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